Shark Cordless + Corded Vacuums

Here is a collection of work for Shark Home, cordless and corded vacuums. Some projects involve building new product identities from the ground up and others refreshing and re-positioning legacy product line ups. The goal through out is to elevate design/strategy through packaging, digital marketing, photo and video production and color stories.

ICON SYSTEM

Shark vacuums are developed to solve real consumer problems and improve quality of life itself. Communicating a wide array of features and benefits demands various visual tool. Icons are a great way to break up designs that can become photo and render heavy. Here is a collection of various icon systems I developed to help supplement photo and render art direction.